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Welcome to my blog, where I delve into a wide array of business concepts, from marketing & branding to sales & philosophy. Join me as I explore strategies and insights that can help elevate your business to new heights.
The Immutable Laws of Branding: Essential Guidelines for Strong Brands
In the world of marketing, understanding the core principles that govern successful branding is crucial. In “The 22 Immutable Laws of Branding,” authors Al &…
A Summary of The Luxury Strategy: Key Insights & Principles
Jean-Noël Kapferer’s “The Luxury Strategy” offers deep insights into building and sustaining luxury brands. The book emphasizes that luxury brands must go beyond traditional marketing…
A Summary of “Focus” by Al Ries: Key Takeaways & Insights
As a business owner, I have always been interested in finding ways to improve my company’s performance. That’s why I was excited to read “Focus”…
Harnessing Creativity Through Constraints: Music, Photography, & Business
The conventional wisdom suggesting that true creativity requires boundless freedom is challenged by the compelling notion of “creativity through constraints,” which posits that limitations are…
Creativity & Commerce: Crafting Unique Products While Staying Productive & Profitable
Striking the perfect harmony between creativity & commerce is a universal challenge for creators across disciplines, from the painter in their studio to the entrepreneur…
The Power of Archetypes in Branding: Iron Age Guitar Accessories
In the world of branding, where the essence of a company is distilled into a symbol or a story, the power of archetypes is unparalleled….