Alex Rodea

I'm an entrepreneur since 2015 and founder of Iron Age Guitar Accessories & Stay Tuned Guitar. I dedicate my leisure to the art of photography & the exploration of Jungian psychology, pursuits that fuel my creative vision & personal growth.

A Summary of The Luxury Strategy: Key Insights & Principles

Jean-Noël Kapferer’s “The Luxury Strategy” offers deep insights into building and sustaining luxury brands. The book emphasizes that luxury brands must go beyond traditional marketing to create a unique brand essence and emotional connection with consumers. It is not just about price or quality but about creating a sense of

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